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National Sales Manager


HRINC (Cambodia) Co., Ltd   


Private Limited Company


Recruiting Services




Phnom Penh




Full Time

Year of Exp.







Food & Beverages




Bachelor Degree




English-- Excellent   




Phnom Penh;

Publish Date


Closing Date


Job Description

  Sales Tasks:
• Work with the Management Team to formulate and implement sales plans and programs for the sale of all Food Service labels;
• Coordinate with Management Team to accurately project monthly volume by label by account; Maintain relationship and contact with all accounts and develop plans to enable achievement of yearly budget;
• In coordination with the Management Team to develop yearly budget by account and by label;
• Pricing/Cost Analysis for all customers to be reviewed with the Management Team;
• Participate in any/all bid processes to maintain/expand business and distribution;
• Manage relationship with Food Service customers and brokers;
• Communicate regularly and attend shows to keep abreast of competition and issues related to meeting distribution and volume goals;
• Review market analyses to determine customer needs, price schedules & discount rates;
• Prepare recommendations and implement approved strategies as appropriate;
• Coordinate with Customer Service Representative to maintain accurate price lists, program accruals and allowances for Food Service Customers;
• Trade Show Participation - Including Food Service Customer Shows and others requested by the organization;
• Prepare and present sales reports a minimum of twice a year for bi-annual sales meetings as set by the Company;
• Develop and maintain positive working relationships with other departments that impact ability to perform duties and responsibilities (Accounting, Packaging/Material, Plant/Production, Farm Operations);
• Develop list of target customers and develop and recommend specific pricing/ programs to compete for business (to be approved by General Manager (GM) and Chief Executive Officer (CEO));
• Maintain margins and update pricing as needed;
• Monthly sales forecasting for production planning and annual budgeting;
• Coordinate with customer service representative and finance on customer orders, programs, promotions and related accruals;
• Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.

Marketing Tasks:
• Work with the Management Team to formulate and implement Marketing Plans and Programs for the business operation;
• Responsible for creating, implementing, and measuring the success of marketing programs;
• Ensure articulation of desired image and position, assure consistent communication of image and position to all constituencies, both internal and external;
• Responsible for building strong, highly collaborative relationships;
• Work cross-functionally with the Management Team to ensure brand collaboration and consistency, holistic execution of brand strategy and communication;
• Provide leadership to the department focusing on development of the skills and effectiveness of the group, both as a whole and as individuals;
• Collaborate with Brand Manager to set up goals and objectives to deliver a fully integrated approach to marketing communications;
• Be responsible for big creative ideas and tactical executional excellence, developing and managing a process across internal teams and external agency partners;
• Develop, implement and monitor systems and procedures necessary to provide smooth operation of the marketing communications function;
• Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel;
• Ensure effective management within the marketing communications function, with provision for succession.

Brand Development Tasks:
• Understand the company’s brand/category direction, concept & strategy;
• Understand local business context and support Sales and Marketing Officer in analyzing market data with proposed recommendation;
• Develop a digital repository for packaging and promotional materials;
• Lead communication message & packaging development; ensure precise & natural Khmer language which fits product concept;
• Support Brand Manager in developing & evaluating of the promotion materials;
• Lead the Sales and Marketing Teams to ensure all the execution implemented on-time, cost efficiency & effectively;
• Work closely with agencies (Advertising, Printing and other Medias) to promote of products.

Job Requirements

  • At least Bachelor's Degree major in Sales, Marketing and Business Development;
• At least 8 years' experience in sales and marketing of branded food/beverages with FMCG Company, or the equivalent is required;
• Experience in creating and designing the distribution model in FMCG Company;
• Good team player and advisory skills, motivation skills;
• Strong communication and team management skills;
• Solid customer service attitude with excellent negotiation skills;
• Proficiency with MS Office application is preferred;
• Strong analytical, decision making and problem-solving skills;
• Valid driver's license and the ability to drive commercially is required.

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Contact Information

Contact Person

SEN Chanto (Mr. Chanto)


023 211 437




Building #10, Oknha Pich Avenue (Street 242), Sankat Chaktumok, Khan Daun Penh, Phnom Penh

Company Profile

HRINC is the leading provider of HR Services to the Cambodia market and expanding to the South East Asia region. We support multinational companies and leading ASEAN conglomerates and SMEs with their Human Resource needs, from consulting and market intelligence, to outsourcing and compliance as well as recruitment.

Service hot line :

023 969 088 / 023 91 90 86 / 023 91 90 87 / 02391 90 89

Operating Hours : Mon-Fri (8:00 am to 5:00 pm)

Email :

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