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Senior Manager, Customer Intelligence and Digital Innovation


Prudential (Cambodia) Life Assurance Plc.   


Multi-National Company






Phnom Penh



Full Time

Year of Exp.
















Phnom Penh;

Publish Date


Closing Date


Job Description

  1. Customer Intelligence
 ‘Know our customers’ – build a solid understanding of our existing customers focussing on important customer metrics (e.g. what make them buy; what make them lapse)
 Know our prospects - build a solid understanding of who our prospective customers are, how can they be engaged and supported to buy Prudential product solutions
 Understand our own gaps – build a solid understanding of our internal working processes, where current gaps are, and how we can win despite such gaps
 Conceptualize, formulate and operationalize various ‘frameworks’ for implementation by relevant departments. Frameworks can be about ‘customer satisfaction’ or ‘sale growth’.
 Conduct and/or manage market research works on customer behaviours, competitor benchmarking, best practices in similar industries
 Engage in other key tasks assigned by Chief Customer and Marketing Officer
2. Digital Innovation
 Using ‘know our customers’ knowledge, formulate digital strategies that deliver both growth and sustained customer engagement
 Actively look for, engage, and bring in third-party vendors whose services/products can add clear values to our customers
 Build digital engagement ecosystem for both customers and prospects
 Serve as a specialist to support and execute internal digital initiatives
 Closely monitor function budget and SMART spend
 Elevate competency of team members and sustain their work engagement
 Serve as ‘expert voice’ and ‘specialist liaison’ of Customer and Marketing Department

Job Requirements

   Bachelor’s or Master’s in marketing or related discipline
 Understanding the insurance business is preferable
 Exceptional business intuition- Know when the model or report output doesn't make sense and dig in to figure out why.
 Knowledge of facebook ads management, web analytic a strong plus
 Knowledgeable of all major digital platforms used by millennials as well as working professionals
 Deep A/B & multivariate testing experience a plus
 Able to communicate effectively in English.
 Advance of Microsoft excel, PowerPoint

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Contact Information

Contact Person

HR Department


017 555 422 / 098 555 438




Phnom Penh Tower, 20F, #445 Monivong Blvd, Boeung Prolit, 7 Makara, Phnom Penh

Company Profile

Prudential (Cambodia) Life Assurance PLC began operations in Cambodia in January 2013. It is the leading life insurer in Cambodia with more than USD280 million assured and 27,000 policies issued (as at 31 September 2015). One of the first life insurers in Cambodia, Prudential Cambodia is committed to raising the awareness of life insurance among the Cambodian people and helping them protect and secure their financial futures.

Prudential Cambodia is part of UK-based Prudential plc. Founded in 1848, Prudential plc is an international financial services group with significant operations in Asia, the US and the UK. It serves around 25 million insurance customers and have £505 billion of assets under management (as at 30 June 2015). Prudential plc is listed on the stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

Service hot line :

023 969 088 / 023 91 90 86 / 023 91 90 87 / 02391 90 89

Operating Hours : Mon-Fri (8:00 am to 5:30 pm)

Email :

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