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Head of Marketing_Very Urgent

Company

YINKOK FOOD CORP   

type

Others

Function

Food & Beverages

employees

Location

Phnom Penh

Level

Top

Term

Full Time

Year of Exp.

Function

Marketing

Hiring

1

Industry

Food & Beverages

Salary

Negotiable

Qualification

Sex

Unlimited

Language

English-- Excellent   

Age

~

Location

Phnom Penh;

Publish Date

Jun-10-2019

Closing Date

Jul-10-2019

Job Description

  Developing and Implementing an Integrated Marketing Plan:
• Analyze marketing and sales trends to identify strengths, weaknesses, and opportunities for store and market level business performance;
• Review pricing and promotions to ensure a competitive offer versus the competitors while maintaining a margin to support profitable operations and continued growth;
• Review product offering in order to identify opportunities for product improvement, incremental purchase occasions, and increased store-level profitability;
• Review all marketing campaigns to understand what drove over/under performance in order to optimize for the future;
• Ownership of marketing budget, both national and local, monitor and deploy resources towards the activities that drive the highest return on investment.

Ensuring Best-in-Class Digital Marketing Execution
• Oversee the brand’s digital/e-commerce footprint, ensuring strong SEM performance, solid performance in search via SEO, strong performance and engagement in relevant social channels;
• Achieve best performances in online order both mobile and desktop.

Ensuring Best-in-Class Retail Marketing Execution
• Ensure all stores having a strong LSM plan in place and that store team members are faithfully following the recommended actions in order to support their sales objectives;
• Oversee the development and distribution of marketing materials to support stores in reaching their sales targets, including: targeted OOH, menu brochures, flyers, in-store and out of store promotional posters, menu boards;
• Oversee the purchase of appropriate media channels to drive targeted awareness of partnering with the operations team to develop processes and training materials;
• Develop and execute of best-in-class new store opening plans (incl. pre and post opening) to drive local awareness and excitement around new openings;
• Develop and review strategic partnerships, ensure the best possible rates that meet business objectives. Examples (music festivals, stadiums, city governments, and schools/universities)

Brand Stewardship
• Provide local press with relevant positive stories on brand & store activity, and professionally managing any negative stories with the help of the PR;
• Partner with DPI to leverage learnings from other markets;
• Ensure that all marketing activities are in-line with the brand vision and brand positioning and that they conform with logo and brand usage guidelines.

Job Requirements

  • Bachelor’s degree in Marketing or Business Administration with a marketing focus;
• At least 7-10 years of experience in Marketing field;
• Experience in leading a team/personal responsibility;
• Excellent communication skills, both written and verbal, with different levels of management;
• Strong leadership and problem-solving/analytical skills;
• Excellent command in English.

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Contact Information

Contact Person

Seng Lila

Phone

093 301 222

Email

s.lila@cbm.com.kh

Website

http://www.cbm.com.kh

Address

44, Street 222, Phnom Penh, Cambodia

Company Profile

YINKOK FOOD CORP is a leading food service company in Cambodia providing the best dining experiences by our brands such as Domino’s Pizza, Tous Les Jours, T&C, Lotteria and The Asian Kitchen. We are totally running more than 20 outlets around Phnom Penh and also in Siem Reap and Battambang province. Our mission is to spread service standard of food & beverage in Cambodia.

Service hot line :

023 969 088 / 023 91 90 86 / 023 91 90 87 / 02391 90 89

Operating Hours : Mon-Fri (8:00 am to 5:00 pm)

Email : jobs@camhr.com.kh

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